




Mitsui Sumitomo Insurance Group (MSIG) focuses on enriching communities by enabling the security and safety of individuals and businesses. With more than 100 years of experience in general insurance, MSIG operates globally in over 40 markets in Asia Pacific, United States and Europe, of which 16 are in Asia.
The yearly annual review needed to help people understand the myths and facts of the past years of business and product strategies. We began the design process by stating these myths and facts and then outlined the data and strategies to eliminate these concerns.