MCL brand mark

Brand mark and packaging

MCL packaging

 

MCL packaging

 

 

After working with MCL on their brand identity and website we were asked to help them launch a new pain relief gel. The process began with name generation, the chosen name combins the word 'active' and 'Acmella' to become 'Actimella', which highlights the benefits of the product and the active ingredient. The logotype has a modern, graphic appearance which feels medicinal and confident. The graphic is influenced by traditional health care and pharmacy symbols. The pulsating effect of the lines and graduation give an instant visual cue as to the purpose and nature of the product.