LG Harris is a world class manufacturer of decorating products supplying millions of decorators around the world.
After winning a five way creative pitch DarkeJones were commissioned to design and develop the 'Down to earth' brand. Down to earth is a range of unique paint brushes and roller set specially developed to be biodegradable and/or recyclable. The name 'Down to earth' was chosen because is explains the nature of the product instantly. The imagery reinforces this idea and creates high impact and stand out on the shelf. We also developed a website, online and off line advertising, point of sale material, sales tools and a PR campaign.
To view the new LG Harris iPhone app, please click here