In 1925, Edoardo and Adele Fendi opened a small bag and fur workshop in Rome. And so the Fendi story began, made of entrepreneurship, creativity and craftsmanship.
Karl Lagerfeld first designed the Fendi's 'double F' logo and it has since been used on a variety of Fendi products, including handbags, wallets, luggage, shoes, and various garments.
For its new seasonal collection, the Fendi website moved visually forward. The photographs of Fendi's products were more carefully presented than in previous websites and a new dimension of interactivity was introduced that greatly improved the user experience.