Digital Services
Applying your brand to digital media is an important part of the brand solution. The services below demonstrate the many aspects utilised to enhance your brand.
Here is a summary of what we do:
Digital branding
DarkeJones can define how your brand should be interpreted online and work in conjunction with your marketing strategy to make your branding system complete.
DarkeJones understands the digital world: its technologies and what they can do for you business.
Online brand guidelines
We believe that the online delivery of brand guidelines is an exciting step forward from the traditional formats.
Being online (usually through company intranets/extranets) the capacity for sharing key brand information brings obvious benefits: up-to-date content, wide spread and controlled distribution and immediate access to the supporting digital files and templates.
Web design
A well designed and built website can support and focus business goals by providing a positive brand experience. And then for some, it can be an obvious link to the fortunes of the business through e-commerce. Either way, it opens up new opportunities of business whilst further enhancing your brand.
Our experience in creating websites enables us to provide practical recommendations, from concept to integration. We set clear goals for the site - for both client and customer, such as defining the information architecture, style, copy, usability and best practise guidelines.
The end result is a site that delivers both good functionally and brand experience.
Content Management (CMS)
Keeping your website content current is important because out of date information is likely to turn visitors away. One of the easiest ways for you to add new and update existing content is to use a CMS.
Search engine marketing (SEM)
SEM has become an additional channel for marketing and DarkeJones can increase the visibility of your website in search engine result pages using the methods of 'organic' search engine optimisation (SEO) and paid placement (pay per click programs - PPC).
Our online marketing skills can help you say the relevant things for both your customer and the search engines, whether this is using the SEO or PPC routes.