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Departure Gallery
- Brand and identity programme
Brand mark
Environmental graphics
Posters
T-shirt
Literature
Stationery
With air travel being the most recent arrival to modern every-day travel, a disused airplane hangar seemed a poetically appropriate home for a New York exhibition and events company specialising in contemporary art and design. The company name? The Departure Gallery.
Their brief to DarkeJones was to create an identity that would, on one hand, appeal to artists and designers and, on the other, impress corporate clients in a very demanding business environment. The result was an identity that expressed their name and personality in a highly visible and dynamic, yet simple, manner.
The brand mark gives a nod to the information graphics used in terminal buildings and the upward arrow hints both at taking-off for an airplane journey and a metaphor for discovering new art and design.
Environmental graphics
These graphics transformed the local Metro station and really took the branding to a new level, marking out the stop as belonging to the Departure Gallery. They featured "Arrivals" on one platform and "Departures" on the facing one.
Posters
These posters were displayed at the local Metro station and conveyed the same impression of change as within the brochure. The bold, simple colour and layout of the posters was particularly distinctive amongst the advertising typical of the New York Metro.
Literature
Tying the gallery's identity to its location increased its impact. The cover design of these brochures conveyed frequent change at the gallery, offering something new on a regular basis.
Business card
Like all good marks, the Departure Gallery's is easily scalable, as shown here on the business card.