


With more than 800 lawyers in 14 offices in North and South America, Dawn Pritchard help companies around the world succeed by meeting their legal needs, wherever they may do business.
Their brief to DarkeJones was to create a brand and identity that would appeal to corporate and blue chip clients. The result was an identity that utilises the abbreviation of Dawn Pritchard (DP) and personality in a highly visible and enterprising, yet simple, manner.
When Dawn Pritchard relocated their corporate headquarters into a new office building, we designed all of the components to create a contemporary environment, including informational and directional signage.
Dawn Pritchard produce a number of quarterly publications from insights to Q&A's. These employed a colour code, are typographical lead and build individual recognition of each publication.