British Red Cross internal magazine cover

Internal magazine

British Red Cross internal magazine

 

British Red Cross internal magazine

 

British Red Cross internal magazine

 

British Red Cross internal magazine

 

British Red Cross internal magazine

 

The British Red Cross wanted to produce a communication piece that would help to inform and educate its many staff and partners about the vast breadth of its activities. It's easy for even its own staff to be unaware of both the global scale and humanitarian value of its work. 

We worked with the internal communications team in the UK to create a magazine that would communicate this whilst being an interesting read. The title, Reducation, was a memorable way of stating the magazine's source and its purpose. The end result marries the British Red Cross' messages with the pace and dynamism of a contemporary magazine.

Magazine

This was graphically simple with a strong typographic element. The cross, normally red, was left as empty space so that readers would focus on the title, Reducation, and photography.