Brand services and process
Every company wants to maximise the return on its assets but not all appreciate that their brand is their most important asset.
Your brand should be an expression of a winning vision that will attract clients and inspire your team.
DarkeJones is committed to helping you, and everyone associated with you, realise this for your brand.
We work with clients to manage and develop their brands in ways that enhance their business strategies and help to achieve their goals.
Audit
Before setting out on any journey, we believe in finding out how your brand is seen externally and internally. We employ a range of quantitative research techniques to provide you with a clear understanding of where your brand is. The resulting report provides a basis for the brand strategy.
Strategy
Working with the findings of the brand audit, we develop a brand strategy that will deliver your long-term vision. The strategy communicates your brand personality through every interaction between your organisation and its stakeholders; it would also be flexible to allow for targeted solutions (for example, individual advertising campaigns).
Development
We provide practical advice, integrated tactical planning and an excellent execution of programmes that have immediate impact and produce a sustainable return for your brand. Utilising the right medium for the message and clearly articulating your brand's core values, we represent your brand to your stakeholders in a targeted and effective way.
Structure
Brands work best when they work together, whether your master brand is working with your sub-brands, product brands or your business partner's brand. We provide a clear structure with which to achieve this and the right processes to maintain the value of all of your branding.
Direction
A brand needs to be engaging to successfully take the next step and to be desired, only then will stakeholders willingly keep coming back.
Expression
Your visual branding is the most tangible expression of the brand strategy. This should communicate your brand attributes and inspire to achieve your goals. This may be expressed through a new visual identity, the development of a current identity or simply advice on how to make your existing identity work as hard as it can for you.
A single word can be just as powerful as a fantastic-looking mark, a stunning image, a strong colour or a distinctive sound. Our varied skill base allows us to develop a brand's message through the right channels, ensuring that the brand's personality shines through.
Evaluation
So how can we measure the progress of your brand? We use the information gathered during the brand audit as our starting point and then investigate how perceptions of the brand have moved on with how much its value has increased. The final step is to compare these results against the goals of the brand strategy and fine-tune the brand to meet them if at all necessary.