ABP brand mark

Brand mark and packaging

ABP packaging

 

ABP packaging

 

 

ABP have become synonymous with the provison of high quality, superior cuts of fresh beef to familiar brands such as Sainsbury's, ASDA and Jamie Oliver.

Brand mark and packaging

The process began with name and strapline generation that needed to portray quality. 'The Beef Company from Shropshire' was chosen because of it's strength and simplicity. We then designed the logotype based on a traditional cattle branding mark, which portrays the 'farm assured quality' of the product.